Watch this video featuring a panel of our agency specialists discussing what the implications are for brands and what you can be doing now to make a difference
Want to hear more about making your media plans more sustainable?
Media Planning 03
03
Past
vs. Future
By re-evaluating the rules of business, marketers can innovate to achieve sustainable growth for the next century and beyond
Media Planning 02
02
Local
vs. Global
When advertisers think about the granular wins as well as the big picture, we can significantly reduce and offset our emissions
Media Planning 01
01
Ethics
vs. Measurement
Sustainable initiatives require ambitious, ethical goals, as well as detailed measurement
How can we practically
overcome those challenges through
media planning and buying?
Challenge 03
03
Consumption
mentality
The planet requires us to shift our mentality around consumption towards sustainable growth
Challenge 02
02
Advertising
carbon cost
Advertising itself has a significant carbon cost which can diminish the power of sustainability messaging
Challenge 01
01
Advertising message
vs. Greenwashing
Advertising that focuses on sustainability measures faces increased scrutiny from consumers, regulators and activists
What challenges does sustainable advertising face today?
A quick preview of
What's to come
Our hypothesis
Challenges
Advertising message vs. Greenwashing
Advertising carbon cost
Consumption mentality
Media planning and buying solutions
Ethics vs. measurement
Local vs. Global
Past vs. Future
Future Tensions In
Sustainable Advertising
Advertisers making sustainable claims face some key challenges. This study aims to answer the following questions:
- What specific challenges do advertisers face as they convey their sustainable credentials in 2022?
- How does the sustainable media plan compare to one without sustainability in mind?
- What are the conflicting tensions that marketers need to balance and address when putting together a sustainable advertising plan?
- What are the short and the long-term considerations we need to address as a wider advertising community? How can we support each other to get there?
Our Hypothesis:
Sustainability may put brands on RED ALERT
Contact us
© 2020 Starcom Worldwide, Inc. | Privacy notice | Regional policies | Terms of use
Marketing tension in the room
But let's address the
MASSIVE Challenge
Sustainability
Growth
Commercialisation
=
+
+
Sustainable Advertising Challenges and Solutions
of marketers care and are concerned about the environment and the role we play in it
80%
Media Planning
Challenges
Media Planning 03
03
Past
vs. Future
By re-evaluating the rules of business, marketers can innovate to achieve sustainable growth for the next century and beyond
Media Planning 02
02
Local
vs. Global
When advertisers think about the granular wins as well as the big picture, we can significantly reduce and offset our emissions
Media Planning 01
01
Ethics
vs. Measurement
Sustainable initiatives require ambitious, ethical goals, as well as detailed measurement
How can we practically
overcome those challenges through
media planning and buying?
A quick preview of
What's to come
Our hypothesis
Challenges
Advertising message vs. Greenwashing
Advertising carbon cost
Consumption mentality
Media planning and buying solutions
Ethics vs. measurement
Local vs. Global
Past vs. Future
Watch this video featuring a panel of our agency specialists discussing what the implications are for brands and what you can be doing now to make a difference
Want to hear more about making your media plans more sustainable?
Contact us
© 2020 Starcom Worldwide, Inc. | Privacy notice | Regional policies | Terms of use
of marketers care and are concerned about the environment and the role we play in it
80%
Challenge 03
03
Consumption
mentality
The planet requires us to shift our mentality around consumption towards sustainable growth
Challenge 02
02
Advertising
carbon cost
Advertising itself has a significant carbon cost which can diminish the power of sustainability messaging
Challenge 01
01
Advertising message
vs. Greenwashing
Advertising that focuses on sustainability measures faces increased scrutiny from consumers, regulators and activists
What challenges does sustainable advertising face today?
Sustainable Advertising Challenges and Solutions
Marketing tension in the room
But let's address the
MASSIVE Challenge
Sustainability
Growth
Commercialisation
=
+
+
Our Hypothesis:
Sustainability may put brands on RED ALERT
Future Tensions In
Sustainable Advertising
Advertisers making sustainable claims face some key challenges. This study aims to answer the following questions:
- What specific challenges do advertisers face as they convey their sustainable credentials in 2022?
- How does the sustainable media plan compare to one without sustainability in mind?
- What are the conflicting tensions that marketers need to balance and address when putting together a sustainable advertising plan?
- What are the short and the long-term considerations we need to address as a wider advertising community? How can we support each other to get there?
Media Planning
Challenges
